Advertising Law

Understanding the key tenets of advertising law is paramount to running a successful branding program. At Altera Law Group, we will work with you to ensure that you do not run afoul of the myriad legal requirements of advertising. You don’t want to pay significant sums of money to have an advertising campaign developed, only to later determine that, because of a legal hitch, you can’t run your campaign. Nor do you want a competitor attacking your promotion because you failed to properly support some factual statements in your advertising. These and similar problems may be avoided by engaging legal counsel in your advertising process.

Increasingly, companies are turning to the Internet as a convenient means for getting their messaging across to customers. There are many rules to be aware of in this growing medium. For example, did you know that simply by offering to sell a product into Idaho and having a drop-down menu on your website may allow your company to be sued in Idaho? While the courts are still wrestling with how much activity in a different state is required before a company can be sued in that state, it is clear that the best way to protect your company is to be aware of the shifting landscape in this ever-shrinking world of advertising.

We will work with you to help ensure that, not only do you get consistent messaging into your marketplace, but that you do so in a way that protects your advertising investment and lets you take maximum advantage of it.