Why the Name “Altera”

People who don’t know us often ask why we named our firm “Altera,” rather than naming the firm after the partners. The answer is simple. We are not about egos. Our business focus is on our clients, not us. We believe that a good brand strategy is critical to success, and by branding ourselves, we are practicing what we preach to clients.

Further, we want to signal to clients and potential clients that we are more like them than a traditional law firm. We are based around the team concept. We don’t reward our lawyers for jealously guarding client relationships. We don’t build organizational silos. Rather, we are structured so that our clients can easily access the best person on our staff for the job.